“Light up your Diwali with Philips LED light”- Ranbir Kapoor
Philips Lighting signs Ranbir Kapoor as their Brand Ambassador and drives the transformation to LED Lighting by showcasing its endless possibilities through the brand’s biggest ever marketing campaign
Philips, India’s leading Lighting company, revealed Bollywood actor Ranbir Kapoor as its brand ambassador recently. The market leader in LED lighting – Philips, is drawing attention to its LED lighting solutions by going for the brand’s first ever celebrity endorsement.
To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do” . The campaign has been directed by Prasoon Pandey – one of the industry’s best, and conceptualized by Ogilvy.
Philips LEDs offer unlimited opportunities in lighting with the play of colors, dimming and compatibility with controls. This, in combination with the functional benefits like energy saving (up to 80% over conventional lighting), long life (10–15 years of life) and eco-friendliness (no UV/IR radiations), makes it the best lighting technology available.
Sumit Joshi, Head – Marketing, Philips Lighting India, further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”
Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”
RANBIR KAPOOR’S FIVE REASONS TO ADOPT PHILIPS LED LIGHTING
- The world needs more light, and this light needs to be smarter and more efficient
- LED is the new hero it allows you to switch on lights & save energy
- Don’t take it Light-ly’ – unlock the potential of light with Philips LED
- LED is NextGen
- This Diwali, switch to Philips LED…it’s about performance & style!
My pick this Diwali: Philips “My Living Accents Delight”
One of their products the “My Living Accents Delight” – a Diya-inspired LED candle has been designed to let families share blessings and features a dancing light that resembles the glow of a real candle, but without the risk of an open flame, hot wax and smoke. Philips Delight sits ergonomically in your cupped hand, and turns on and off in response to organic human gestures.