Satya Paul launches its first flagship store in Kolkata
India’s first fashion brand, Satya Paul has opened of their first flagship store at Kolkata at the Quest Mall in Syed Amir Ali Avenue. The 2000 Sq. Ft. space is one of the first from Satya Paul to house an exclusive bridal lounge, “Kolkata has been on our mind for quite some time now. The brand has enjoyed a strong local customer base and we were looking for the perfect opportunity to reach out to them” explained Sanjay Kapoor, Managing Director Genesis Colors. “The store will be offering the best of Satya Paul classics, along with an extended festive line”
Designed in a way to replicate a white canvas setting, the open spaces and marble flooring give a modern look whilst highlighting the signature product; bright prints and a vivid color palette. While the walls carry three dimensional rendering of Ogee patterns, different areas are demarcated with delicate partitions of wooden cut-work. Minimalism is maintained throughout, whether it is an open window display or modern seating areas. While the store will offer the best of Satya Paul’s printed Sarees, anarkalis, kurtis, dresses and accessories, the highlight of the Kolkata flagship is a separate area dedicated to bridal appointments. The best of Satya Paul festive and occasional wear will be available on order and further customization for those planning their big day.
To celebrate the launch, Managing Director at Genesis Colors, Sanjay Kapoor and Fashion Director at Satya Paul, Masaba Gupta hosted an intimate cocktail evening. Models showcased the best of Satya Paul along with Masaba’s debut collection for the brand, ‘Old Streets, Neon Lights’. Conversation and cocktails flowed as guest enjoyed the fashion presentation choreographed by Jessica Gomes, with gorgeous show stopper and actress Parno Mitra. The evening saw the likes of the Canadian High Commissioner – Stewart Beck, Harsh and Madhu Neotia, Ratul and Komal, Sood, Dilip Sen, Sanjeev Mehra, Karan Paul, Roma Bhagat, Pinky and Shaun Kenworthy, Shamlu Dudeja, Minu Budhia, Bridget Jones, Dr Shashi Panja, Neha Panda, Mainak Bhaumik, Indroneel Mukherjee, Lopamudra Saha Mondal, Ravneet and Gurshaan Kohli.