VIJAYA SHARMA and RINKU MALIK win MAX ELITE MODEL LOOK INDIA 2014
MAX Elite Model Look (India) 2014 culminated in the fashionable Grand Finale in Mumbai.
The journey of the debut edition of Elite Model Look India 2014 presented by Max started with a five city casting tour which included Delhi, Chandigarh, Kolkata, Bangalore and Mumbai. The online world was buzzing with lakhs of people engaging with the contest over the last two months. Thousands of aspiring contestants participated in this biggest ever international platform. The finalists were groomed by industry experts like MARC ROBINSON, India’s leading holistic health guru MICKEY MEHTA and International Ramp Walk Trainer ERIKA OLIVIERA.
At the finale show finalists were seen sashaying glamorously down the ramp for the final selection rounds. The evening proved to be a complete fashion treat with outstanding poise and glamour as the finalists walked the ramp in style showcasing fabulous collection from Max.
Boys showcased varied looks from Smart to Dressy Casuals. Khaki and shades of beige combined with trendy indigo and denim gave them a truly refreshed look. In the final round, Boys were in evening blazers, stylised leather jackets in monochromatic shades, well supported with T shirts with glossy applique and panelling details.
Girls look varied from Bold & Dramatic to luxurious black finale collection. Whether it be graphic prints, dots, stark stripes, contrast blocking or windowpane checks- Black and White did the Mix & Match way with lots of Pattern play. The final girl’s round showcased them sparkle, shimmer and couture detailing black dress redefined with modern cuts and luxurious fabrics.
The show was judged by Victoria Da Silva – World President Elite Model Look accompanied by NARENDRA KUMAR (Designer), VASANTH KUMAR (Executive Director, Max), MARC ROBINSON (Project Head, Max EML India 2014) and NUPUR TRON (License owner, Elite Model Look in India).
This year’s winner for MAX Elite Model Look India 2014 (Female) is VIJAYA SHARMA and MAX Elite Model Look India 2014 (Male) is RINKU MALIK. They will now represent India at the international finale in China and secure a 3 year contract with the Elite agency.
Speaking about the event, Designer NARENDRA KUMAR quoted “Elite brings a greater international focus to Indian fashion which is desperately needed at a time when Bollywood had consumed the industry. An elite Indian supermodel would also put India on the global fashion map.”
Commemorating the occasion, Mr. Vasanth Kumar, Executive Director – Max, said “I would like to extend a hearty congratulation to the winners. Max has always made fashion available to everyone and as a brand has tried to promote the right blend of fashion and talent. The winners have truly showcased the potential to be the next supermodel of the country. We were really glad to receive an eliciting response from across India as young girls and boys actively participated with the aspiration to be India’s next top super model. ”
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