Max Fashion Icon India 2015 launches the future faces in the modeling industry
Delhi raised its curtains on yet another glamorous culmination to the most anticipated model hunt in India. The eagerly awaited Grand Finale of the prestigious Max Fashion Icon India 2015 was received amidst much fanfare as 16 young and talented finalists competed for the coveted title today at Taj Vivanta, Gurgaon.
This unique platform created by Max has proven to be a dream come true for so many young men and women especially from smaller towns, who aspire to make it big in the industry but don’t have the right medium or the required resources. Max Fashion has given them just the very resources and guidance these young talent needed.
The auditions that took place in cities like Lucknow, Pune, Bhopal and Hyderabad had people coming in from all sections of the society. The objective to have young aspirants from all walks of life come together, showcase their talent and take back memories worth cherishing all through their lives was tough yet noble and Max Fashion has successfully achieved that objective.
The jury consisting of Ileana D’Cruz (Actress), Vasanth Kumar (Executive Director, Max Fashions), Nandini Bhalla (Editor, Cosmopolitan), Fleur Xavier (Super model), Hemant Lecoanet (Fashion Designer) and Marc Robinson (Fashion Director) judged the finalists on the basis of their confidence, ramp walk, and photogenic appeal.
With finalists strutting down the ramp in style and showcasing fabulous collections by Max in all the 3 rounds, the evening was a perfect fashion treat with high dose of glamour.
Max unveiled its Spring summer collection for men’s highlighting theme of HOLIDAY SHOP, SPORTY RUSH and URBAN NOIR. Girls had their three rounds based on PASTELS. ETHNIC MIRAGE and MONO GLAM.
The winners of the Max Fashion Icon 2015 will get a portfolio shot by Cosmopolitan magazine and will be featured in Cosmopolitan exclusive along with cash prize worth Rs 2.5 lacs each.
Commemorating the occasion, Mr. VASANTH KUMAR, Executive Director – Max, said “Max Fashion Icon is a platform facilitating talent from Tier 1 &2 cities to democratize fashion. This season we are able to spot two interesting and aspirational talent – Soumi from Mushidabad village near Kolkata and Kavya Mishra from a orthodox family in lucknow and this how we are accomplishing the brand mission to facilitate people to achieve their dreams.”
Speaking on the occasion, MARC ROBINSON, Project Head, said “MFI India 2015 provides a credible platform with un parallel opportunities for new aspiring contestants to enter the world of fashion and glamour. Aspiring young fresh boys and girls get a lifetime of an opportunity to meet and work with some of the best professionals the industry has to offer “.
Congratulating the winners, Bollywood Fasionista, ILEANA D’CRUZ said “I would like to congratulate the winners of Max Fashion Icon India 2015. Theyshowcased the perfect combination of poise, drive, determination and the confidence to make it big in the Indian fashion and film industry. Our search for the perfect face ended today. And I wish good luck to these bright models for a great future.”